In this lesson task we had develop a name and create a logo for a dog food product.
The name I came up with for the product was Dingorido Dog Food. I thought this could be a product specially made for bringing on hiking trips.
Before starting the sketching process, I created a mood board:
My first sketches consisted of elements (mainly cliches) that could be used for the logo’s icon. These would have to give some kind of associations to dogs and dog food. I also wanted the logo to have some connection outdoor activities/hiking/camping/nature as well, and I continued therefore drawing elements that could be associated with this.
I highlighted the three ideas from the exploration thumbnails that I thought worked best. These were one icon representing a mountain and one representing a tent (both creating connection to the outdoor aspect of the product), as well as a bone to create an easily recognizeable connection to dog food (since bones are a well known cliché).
Next, I redrew one of my concepts. I chose the one representing a tent.
After asking others which of the thumbnail sketches they liked the most, it ended up being the one I redrew under “Construction”.
At last, I re-created the logo using Adobe Illustrator.